What is email marketing?
Email marketing is a form of direct marketing using electronic mail as a means of communicating messages to an audience.
Basically, email marketing is…
Sending emails to build and develop relationships between a business owner and an existing or potential customer
Sending emails with the purpose of getting new customers or current customers to purchase something or educate them about something.
Keeping customers updated about new specials, products, discounts, etc.
There are definitely some key advantages to email marketing versus traditional mail marketing, including the following:
An exact return on investment can be tracked – you can easily see open rates, click through, and see how effective (or not) your emails have been. You can even re send emails to people who didn’t open the first one.
Increase Reach – Business owners can reach large numbers of email subscribers who have opted in (and agreed) to receive email communications about what you offer.
Daily use – Over half of all Internet users check or send email on a typical day and many do it first thing each morning and even check from their mobile device.
Timely Message – Email allows business owners to reach out to consumers with personalized, relevant, dynamic messages.
Timely Response- Emails allow business owners to respond automatically to purchases or shop-cart abandonment.
Global Reach – emails travel worldwide so if your product or service is global, you can communicate regularly with people all over the world.
How To Collect Emails?
You can get really creative with this one but here are some ideas to get you started.
Fish Bowls – Where is the last place you remember seeing the “fish bowl” filled with business cards at a local business? This might be old school (and I’ve just aged myself) but what if you simply had something like that in your brick and mortar business.
Drawings / Giveaway – Same idea as the fish bowl but people enter a drawing or giveaway by simply leaving a business card with their email address.
Discount Coupon Offers – Online or off, you can offer discount coupons in exchange for an email address. This works very well on Facebook and other social media channels and if you have a Facebook page or website, you can easily begin collecting emails.
E-book or PDF – do you have an e-book, or helpful PDF document that you give away? As an example, “7 things to avoid eating if you want to lose 10 lbs in 90 days.” To have access to the 7 things, you ask for an email to access the short document and when they subscribe, you send an email with the pdf.
Newsletter – Do you send out regular newsletters (or could you)? You can have a place on your website, business page, etc that allows people to ask you to send them your newsletter which gives you permission to email them on a regular basis.
Ads – if your budget allows, you can advertise in written publications, newspapers or online using Facebook and/or Instagram ads.
The possibilities are endless
Some Basics of Email Marketing
The following are just some basics of email marketing that don’t require a lot of time, effort or money. These are not all encompassing, but they give you an idea of how simple this can be
Build quality list – you must be building a list and collecting emails
Email Regularly – studies show it takes at least 7 connections before a customer will buy so you want to keep connecting long after the initial meeting.
Deliver what you promised – If you promise to send out easy recipes, or discount coupons, follow through
Use images and links – Always include a mix of images and text, and include links back to your website, products or services. This offers your audience a chance to continue to get to know you and see your value to them.
Be of value – create content in your email that is useful to your audience. Keyword “useful”. What’s in it for T
Why Email Marketing Will Help You Get More Sales
Email marketing allows you to get personal with every customer and allows you to send them what they need and want while they get to know you and your business better. It also helps you increase brand awareness with each contact you make.
When you have an email list, it actually helps you get customers to other marketing channels you have such as Facebook, YouTube, and your website. These links can be in your email and you can specifically ask them to visit these channels. They’ve agreed to receive more info from you.
And best of all, Email is low cost and eliminates the cost of printing, design, mailing, etc
What would your business be like if you could send out a new product promo, a discount dinner coupon, a holiday special, or any other message with the click of a mouse and it would reach 1000’s?
I hope this article has given you an idea about how you can use email marketing in your business to help increase brand awareness and increase sales.
To your success,
Regina L Floyd
Online Business Developer